Brand report · September 2026

TMS: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about museum & cultural institution, TMS ranks #13 of 15, a Visibility Score of 10 in Museum & Cultural Institution .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees TMS

Dead last in the only category that counts for TMS.

Where it wins. Museum and cultural institution buyers do hear TMS's name: a 12.5% mention rate puts it in the conversation, and the 'If you could pick one' prompt theme is where it earns what little traction it has.

Where it loses. A rank of 15 out of 15 means every named competitor lands ahead of it, and a 1.4% first-pick rate tells you Axiell, PastPerfect, and Tessitura are absorbing nearly all the decisive recommendations before TMS gets a turn.

AI-generated analysis of the September 2026 measurements.

Museum & Cultural Institution · #13 of 15

10 / 100 first snapshot (September 2026)

13%

mention rate (72 answers)

3

avg. position

1%

first pick

2%

share of voice

First snapshot: September 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

12

Claude

6

Gemini

10

How the models portray TMS

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

33% 67%

endorsed · 95% band 12–65% listed caveated graded across 9 mentions in Museum & Cultural Institution answers

Prompt themes TMS would want to own

Share of each theme's answers that mention TMS. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

If you could pick one

4/9

Use-case fit

2/9

Best overall

1/9

Top tools in 2026

1/9 · #1×1

Budget & alternatives

1/9

Startup & small team

0/9

Enterprise pick

0/9

Feature-led ask

0/9

Gaps Startup & small team · Enterprise pick · Feature-led ask

Most co-mentioned competitors

Share of TMS's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Axiell

67%

PastPerfect

67%

Tessitura

44%

Salesforce

44%

Veevart

44%

Blackbaud Altru

33%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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