Synthesia: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about ai video creation, Synthesia ranks #6 of 15, a Visibility Score of 24 in AI Video Creation .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Sixth in its only race, with nowhere else to run.
Where it wins. Synthesia earns a 36% mention rate in AI Video Creation, meaning the models surface it in more than a third of relevant buyer conversations. That base is real and consistent enough to matter.
Where it loses. A 5.6% first-pick rate against 14 rivals means buyers hear the name but rarely hear it first, and the total absence from use-case and feature-specific prompts suggests the models treat Synthesia as a category fixture rather than a solution to a concrete problem.
AI-generated analysis of the September 2026 measurements.
Synthesia claims AI Video Creation and the models back it: #6 of 15 there.
Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →
Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Synthesia. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Feature-led ask
Share of Synthesia's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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ChatGPT
Claude
Gemini