Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

Descript Descript: AI Visibility Report

descript.com ↗

When buyers ask ChatGPT, Claude, and Gemini about ai video creation, Descript ranks #1 of 15, a Visibility Score of 51 in AI Video Creation .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Descript

Descript owns AI Video Creation outright, nothing else.

Where it wins. A 62.5% mention rate and a #1 rank across 15 competitors puts Descript at the top of the pile in AI Video Creation. AI models reliably surface it when buyers ask for the best overall option in that category.

Where it loses. Enterprise buyers searching for a dedicated enterprise pick never see Descript named, which leaves a segment of the market entirely uncontested. Its co-mention company (CapCut, Opus Clip, Runway) signals that models frame it as a creator tool, not a business-grade solution.

AI-generated analysis of the September 2026 measurements.

On message

How Descript positions itself vs how AI ranks it

Descript claims AI Video Creation and the models back it: #1 of 15 there.

The pitch

"Descript makes editing video and audio as easy as editing text"

Positions in AI Video Creation
What AI actually says
In AI Video Creation #1 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

AI Video Creation · #1 of 15

51 / 100 flat vs last month
63%
mention rate (72 answers)
3
avg. position
19%
first pick
9%
share of voice
50.3Jul 2026Jul 2026: 50.352.1Aug 2026Aug 2026: 52.151Sep 2026Sep 2026: 51
ChatGPT
42
Claude
57
Gemini
55

How the models portray Descript

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

78% 20%
endorsed · 95% band 64–87% listed caveated graded across 45 mentions in AI Video Creation answers
Prompt themes Descript would want to own

Share of each theme's answers that mention Descript. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall
9/9 · #1×2
Startup & small team
8/9 · #1×6
Feature-led ask
8/9 · #1×6

Gaps Enterprise pick

Most co-mentioned competitors

Share of Descript's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

CapCut
69%
Opus Clip
64%
Runway
62%
HeyGen
44%
Munch
31%
Premiere Pro
29%

Head-to-head: Descript vs Runway

Scores are measured from real AI answers, refreshed monthly. Methodology.

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