Thunderdome B2B SaaS AI Visibility Index

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Brand report · September 2026

UPS UPS: AI Visibility Report

ups.com ↗

When buyers ask ChatGPT, Claude, and Gemini about last-mile delivery & courier, UPS ranks #13 of 15, a Visibility Score of 8 in Last-Mile Delivery & Courier .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees UPS

One category, one race, nearly last place.

Where it wins. UPS registers in Last-Mile Delivery & Courier, and the 'Top tools in 2026' prompt is the single theme where it surfaces at all, suggesting recency framing gives it a marginal foothold.

Where it loses. At rank 13 of 15 with a 1.4% first-pick rate, AI models consistently pass over UPS in favor of others in its only competitive field, and it draws zero presence across six major prompt themes including enterprise, budget, and use-case fit.

AI-generated analysis of the September 2026 measurements.

Last-Mile Delivery & Courier · #13 of 15

8 / 100 first snapshot (September 2026)
10%
mention rate (72 answers)
3
avg. position
1%
first pick
2%
share of voice
First snapshot: September 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
4
Claude
10
Gemini
10

How the models portray UPS

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

57% 29% 14%
endorsed · 95% band 25–84% listed caveated graded across 7 mentions in Last-Mile Delivery & Courier answers
Prompt themes UPS would want to own

Share of each theme's answers that mention UPS. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Top tools in 2026
6/9 · #1×1

Gaps Best overall · Use-case fit · Startup & small team · Enterprise pick · Feature-led ask · Budget & alternatives

Most co-mentioned competitors

Share of UPS's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

FedEx
86%
DoorDash
86%
Lalamove
86%
Amazon Logistics
71%
Instacart
57%
Bringg
57%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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