Thunderdome B2B SaaS AI Visibility Index

← HR & Payroll ranking

Brand report · July 2026

OnPay OnPay: AI Visibility Report

onpay.com ↗

When buyers ask ChatGPT, Claude, and Gemini about hr & payroll, OnPay ranks #14 of 15, a Visibility Score of 7 in HR & Payroll .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees OnPay

Budget fallback only; invisible when buyers ask anything else.

Where it wins. OnPay surfaces in 11% of HR and payroll queries, and its strongest foothold is budget and alternatives conversations where price-sensitive buyers are still comparing options.

Where it loses. It holds rank 14 of 15 and earns zero first-pick selections, and it is absent from six major prompt themes including best overall, use-case fit, and startup picks, meaning AI models almost never volunteer it unprompted.

AI-generated analysis of the July 2026 measurements.

On message

How OnPay positions itself vs how AI ranks it

OnPay claims HR & Payroll and the models back it: #14 of 15 there.

The pitch

"Payroll and HR that make business a breeze"

Positions in HR & Payroll
Targets Small business
What AI actually says
In HR & Payroll #14 of 15, claim holds

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

HR & Payroll · #14 of 15

7 / 100 first snapshot (July 2026)
11%
mention rate (72 answers)
4
avg. position
0%
first pick
2%
share of voice
First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.
ChatGPT
5
Claude
7
Gemini
10
Prompt themes OnPay would want to own

Share of each theme's answers that mention OnPay. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Best overall · Use-case fit · Top tools in 2026 · Startup & small team · Enterprise pick · Feature-led ask

Most co-mentioned competitors
Gusto
100%
QuickBooks Payroll
88%
ADP Run
50%
Rippling
38%
Square Payroll
38%
Patriot Payroll
25%

Share of OnPay's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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