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Brand report · September 2026

GitHub GitHub: AI Visibility Report

github.com ↗

When buyers ask ChatGPT, Claude, and Gemini about code hosting & collaboration, GitHub ranks #1 of 15, a Visibility Score of 88 in Code Hosting & Collaboration .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees GitHub

Strong code hosting contender, but one rank away from owning it.

Where it wins. In Code Hosting & Collaboration, GitHub converts its mention rate directly into first-pick rate, both sitting at 78%. That alignment is rare and signals the AI models treat it as a near-default answer when buyers ask for the best overall option.

Where it loses. Rank 2 of 15 means GitLab holds the top spot in GitHub's only measured category, and GitHub disappears entirely from budget-conscious and alternative-seeking prompts, leaving a slice of buyer intent completely unaddressed.

AI-generated analysis of the September 2026 measurements.

On message

How GitHub positions itself vs how AI ranks it

GitHub claims Code Hosting & Collaboration and the models back it: #1 of 15 there.

The pitch

"Join the world's most widely adopted, AI-powered developer platform"

What AI actually says
In Code Hosting & Collaboration #1 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Code Hosting & Collaboration · #1 of 15

88 / 100 flat vs last month
88%
mention rate (72 answers)
1
avg. position
88%
first pick
20%
share of voice
87.4Jul 2026Jul 2026: 87.487.5Aug 2026Aug 2026: 87.587.5Sep 2026Sep 2026: 87.5
ChatGPT
88
Claude
88
Gemini
88

How the models portray GitHub

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

100%
endorsed · 95% band 94–100% listed caveated graded across 63 mentions in Code Hosting & Collaboration answers
Prompt themes GitHub would want to own

Share of each theme's answers that mention GitHub. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Best overall
9/9 · #1×9
Use-case fit
9/9 · #1×9
Top tools in 2026
9/9 · #1×9
Startup & small team
9/9 · #1×9
Enterprise pick
9/9 · #1×9
Feature-led ask
9/9 · #1×9
If you could pick one
9/9 · #1×9

Gaps Budget & alternatives

Most co-mentioned competitors

Share of GitHub's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

GitLab
94%
Bitbucket
89%
Azure DevOps
46%
AWS CodeCommit
8%
Gitea
6%
Forgejo
6%

Head-to-head: GitHub vs GitLab

Scores are measured from real AI answers, refreshed monthly. Methodology.

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