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Brand report · September 2026
Booker: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about salon & spa management, Booker ranks #11 of 15, a Visibility Score of 6 in Salon & Spa Management .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
One category, rank 11, and zero first picks.
Where it wins. Booker holds a foothold in Salon & Spa Management, surfacing in 11% of relevant AI queries and landing alongside category leaders Mindbody and Vagaro.
Where it loses. At rank 11 of 15 with no first-pick selections, Booker is filler in that list, and the AI models skip it entirely when prompts narrow to use-case fit, team size, budget, or a single best recommendation.
AI-generated analysis of the September 2026 measurements.
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Booker. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Startup & small team · Enterprise pick · If you could pick one · Budget & alternatives
Share of Booker's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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