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Brand report · September 2026
Fresha: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about salon & spa management, Fresha ranks #2 of 15, a Visibility Score of 49 in Salon & Spa Management .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
Solid salon software contender, but second chair stays second.
Where it wins. In the only category Fresha competes in, it holds rank 2 of 15 with a 62.5% mention rate, meaning AI models surface it in nearly two out of three salon and spa software conversations.
Where it loses. First-pick rate sits at 9.7%, and Fresha is completely absent from enterprise and use-case-fit prompts, so buyers with specific operational requirements or larger footprints rarely end up with Fresha as the recommendation.
AI-generated analysis of the September 2026 measurements.
ChatGPT 
Claude 
Gemini Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Fresha. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Enterprise pick
Share of Fresha's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Head-to-head: Fresha vs Vagaro
Scores are measured from real AI answers, refreshed monthly. Methodology.
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