SimplePractice vs TherapyNotes

SimplePractice leads everywhere; TherapyNotes owns nothing yet. SimplePractice holds a 7-point visibility advantage over TherapyNotes despite identical mention rates of 82%, meaning the gap comes entirely from positioning: SimplePractice is first pick 58% of the time versus 3% for TherapyNotes, and it sits nearly a full slot higher on average when named. All three models, ChatGPT, Claude, and Gemini, rank SimplePractice ahead, with Claude showing the widest separation between the two brands. TherapyNotes has no question theme where it pulls ahead, so its path to closing this gap has no obvious foothold in the current data.

	SimplePractice	TherapyNotes
Visibility Score	73	66
Rank in category	#1	#2
Mention rate	82%	82%
#1 pick rate	58%	3%
Avg. position when named	2.1	3.0

Who each model prefers

ChatGPT

SimplePractice

TherapyNotes

Claude

SimplePractice

TherapyNotes

Gemini

SimplePractice

TherapyNotes

All three models put SimplePractice ahead.

The shape of the fight

Each axis is one of the 8 measured buyer questions; the further out, the more of that question's answers name the brand. Hover an axis for the raw counts. Single-axis gaps ride on 9 answers each, so read the overall shape, not one spike.

SimplePracticeTherapyNotes

The fight, question by question

Mentions out of 9 answers per question. Click any question for the full transcripts.

Question	SimplePractice	TherapyNotes	Edge
Best overallWhat's the best practice management software for a private-practice therapist?	9	9	even
Use-case fitWe're a group counseling practice with 8 clinicians who need scheduling, notes, telehealth, and insurance billing together. What should we use?	9	9	even
Top tools in 2026What are the top behavioral health EHR platforms in 2026?	8	8	even
Startup & small teamWhich therapy practice software is best for a solo counselor on a budget?	9	9	even
Enterprise pickWhich undefined should a large enterprise standardize on, considering security, compliance, and scale?	0	0	even
Feature-led askI need software with client intake, progress notes, telehealth, and superbills for my therapy practice. What do you recommend?	9	9	even
If you could pick oneIf you could only pick one mental health practice platform, which would it be and why?	6	6	even
Budget & alternativesWhat therapy practice software has the best value and easiest client scheduling?	9	9	even

Open this matchup in the compare tool → · SimplePractice brand report · TherapyNotes brand report

Measured from 72 fresh answers collected from the models' production APIs in September 2026; rankings change monthly. Neither brand can pay to appear here or to move the numbers. Full recipe on the methodology page.