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Brand report · September 2026

Optimal Blue: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about mortgage lending & origination, Optimal Blue ranks #12 of 15, a Visibility Score of 9 in Mortgage Lending & Origination .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Optimal Blue

Mortgage AI's nearly invisible: rank 14 of 15, one category.

Where it wins. Optimal Blue surfaces in mortgage origination conversations focused on budget and alternatives, where a 13.9% mention rate keeps it technically on the map alongside Encompass and Calyx Point.

Where it loses. A zero percent first-pick rate across its only category means AI models treat it as a fallback name in price-sensitive queries, and it never appears when buyers frame questions around best overall fit, enterprise selection, or specific features.

AI-generated analysis of the September 2026 measurements.

Mortgage Lending & Origination · #12 of 15

9 / 100 first snapshot (September 2026)

14%

mention rate (72 answers)

5

avg. position

0%

first pick

2%

share of voice

First snapshot: September 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

11

Claude

12

Gemini

3

How the models portray Optimal Blue

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

40% 40% 20%

endorsed · 95% band 17–69% listed caveated graded across 10 mentions in Mortgage Lending & Origination answers

Prompt themes Optimal Blue would want to own

Share of each theme's answers that mention Optimal Blue. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Budget & alternatives

4/9

Use-case fit

2/9

Top tools in 2026

2/9

Startup & small team

1/9

If you could pick one

1/9

Best overall

0/9

Enterprise pick

0/9

Feature-led ask

0/9

Gaps Best overall · Enterprise pick · Feature-led ask

Most co-mentioned competitors

Share of Optimal Blue's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

100%

80%

70%

40%

40%

Floify

30%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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