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Brand report · September 2026
Empower: AI Visibility Report
When buyers ask ChatGPT, Claude, and Gemini about mortgage lending & origination, Empower ranks #8 of 15, a Visibility Score of 17 in Mortgage Lending & Origination .
These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.
A mid-table mortgage player with no zero-to-one moments.
Where it wins. Empower holds a 21% mention rate in Mortgage Lending and Origination, meaning AI models surface it in roughly one of every five relevant conversations. That keeps it visible enough to stay in buyers' consideration sets alongside Encompass and LendingPad.
Where it loses. A first-pick rate of zero means no AI engine has ever led with Empower when a buyer asks what to buy, and the model ignores it entirely when the question shifts to use-case fit, team size, or enterprise selection, which are the prompts that drive shortlisting decisions.
AI-generated analysis of the September 2026 measurements.
ChatGPT 
Claude 
Gemini One of the index's bigger model splits: see where the models disagree →
Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).
Share of each theme's answers that mention Empower. Hover a row for the exact prompt. Compare shapes on the head-to-head page.
Gaps Use-case fit · Startup & small team · Enterprise pick · If you could pick one
Share of Empower's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.
Scores are measured from real AI answers, refreshed monthly. Methodology.
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