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Brand report · September 2026

Braintrust Braintrust: AI Visibility Report

usebraintrust.com ↗

When buyers ask ChatGPT, Claude, and Gemini about freelance & talent marketplaces, Braintrust ranks #12 of 15, a Visibility Score of 10 in Freelance & Talent Marketplaces .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees Braintrust

Braintrust runs one race in AI recommendations and is losing it.

Where it wins. A 16.7% mention rate keeps Braintrust on the board in Freelance and Talent Marketplaces, and consistent co-mentions with Toptal and Upwork confirm the models know it belongs in that conversation.

Where it loses. Ranked 12th of 15 with zero first-pick selections, Braintrust is the name buyers see after the real decisions are made, and it disappears entirely when prompts narrow to best overall, small teams, or a single recommendation.

AI-generated analysis of the September 2026 measurements.

On message

How Braintrust positions itself vs how AI ranks it

Braintrust claims Freelance & Talent Marketplaces and the models back it: #8 of 15 there.

The pitch

"Everything enterprises need to hire, assess, and manage talent — powered by AI and the world's largest talent network."

Targets Enterprise
What AI actually says
In Freelance & Talent Marketplaces #8 of 15, claim holds

Homepage self-messaging · September 2026 ranking · the biggest gaps across the index →

Freelance & Talent Marketplaces · #12 of 15

10 / 100 flat vs last month
17%
mention rate (72 answers)
5
avg. position
0%
first pick
2%
share of voice
16.8Jul 2026Jul 2026: 16.814.7Aug 2026Aug 2026: 14.79.6Sep 2026Sep 2026: 9.6
ChatGPT
14
Claude
0
Gemini
15

How the models portray Braintrust

Being named is not the same as being recommended. Each mention is graded endorsed (a strong pick), listed (a neutral option), or caveated (named with a reservation).

75% 8% 17%
endorsed · 95% band 47–91% listed caveated graded across 12 mentions in Freelance & Talent Marketplaces answers
Prompt themes Braintrust would want to own

Share of each theme's answers that mention Braintrust. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

Gaps Best overall · Startup & small team · Feature-led ask · If you could pick one

Most co-mentioned competitors

Share of Braintrust's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Toptal
100%
Upwork
83%
Contra
83%
Fiverr
75%
A.Team
50%
Catalant
42%

Scores are measured from real AI answers, refreshed monthly. Methodology.

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