Brand report · July 2026

HERE Technologies: AI Visibility Report

When buyers ask ChatGPT, Claude, and Gemini about route planning & optimization, HERE Technologies ranks #13 of 15, a Visibility Score of 8 in Route Planning & Optimization .

These rankings are measured from what the three models know from training, not a live web search. The live-web grounded surface is rolling out across the index. Methodology.

How AI sees HERE Technologies

Barely visible, narrowly known, and losing to direct competitors.

Where it wins. HERE earns mentions in enterprise-framed prompts, its one foothold, with a 9.7% mention rate showing it at least registers in that context.

Where it loses. A first-pick rate of 1.4% and absence from six major prompt themes including best overall and feature-led asks means buyers are almost never guided toward HERE as a serious choice.

AI-generated analysis of the July 2026 measurements.

Positioning

How HERE Technologies positions itself vs how AI ranks it

The pitch

"The live map that powers real-world AI"

Targets Enterprise

What AI actually says

Strongest #13 · Route Planning & Optimization

Homepage self-messaging · July 2026 ranking · the biggest gaps across the index →

Route Planning & Optimization · #13 of 15

8 / 100 first snapshot (July 2026)

10%

mention rate (72 answers)

3

avg. position

1%

first pick

2%

share of voice

First snapshot: July 2026. The trend line appears with the second monthly measurement; no modeled history.

ChatGPT

8

Claude

10

Gemini

5

Prompt themes HERE Technologies would want to own

Share of each theme's answers that mention HERE Technologies. Hover a row for the exact prompt. Compare shapes on the head-to-head page.

5/9 · #1×1

2/9

0/9

0/9

0/9

0/9

If you could pick one

0/9

Budget & alternatives

0/9

Gaps Best overall · Use-case fit · Startup & small team · Feature-led ask · If you could pick one · Budget & alternatives

Most co-mentioned competitors

Google Maps Platform

71%

Route4Me

57%

Bringg

43%

Routific

43%

OptimoRoute

43%

Descartes

43%

Share of HERE Technologies's mentions where the AI models name this brand in the same answer. That is the real competitive set in the AI channel.

Scores are measured from real AI answers, refreshed monthly. Methodology.

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